About The Project

BRANDING, CONTENT STRATEGY, GRAPHIC DESIGN, SOCIAL MEDIA, CONSULTING

What began as a passion project—selling curated vintage and secondhand home décor finds on Instagram—quickly grew into a thriving brand fueled by an engaged community, organic social reach, and strong word-of-mouth. As the business expanded, the founder sought a cohesive visual identity and clearer brand direction to support its growth.

Following several development sessions and a comprehensive brand audit, I created a new visual identity system that reflects the brand’s warm, nostalgic, and design-forward ethos. This included an approachable wordmark, a suite of custom icons, and a versatile color palette. I also designed branded merchandise, including matchboxes and embroidered hats, to extend the brand experience across touchpoints.

Beyond visual identity, I partner with the founder as a strategic brand and marketing consultant—guiding content development, campaign concepts, and creative direction across social media and emerging marketing channels. Together, we continue to expand the brand’s presence with thoughtful storytelling, cohesive visuals, and a strategy rooted in authenticity.